:root{--paper:#F8F6F1;--pink:#E7A0B7;--wine:#65101B;--ink:#282828;--butter:#F3E6A4;--line:rgba(40,40,40,.16);--max:1180px}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Montserrat",Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.65;overflow-x:hidden}
body.menu-open{overflow:hidden}
a{color:inherit;text-decoration:none}
button,input,textarea,select{font:inherit}
button{color:inherit}
:focus-visible{outline:3px solid var(--pink);outline-offset:4px}
.wrap{width:min(var(--max),calc(100% - 48px));margin-inline:auto}
.eyebrow{margin:0 0 18px;font-weight:600;font-size:.76rem;letter-spacing:.15em;text-transform:uppercase;color:var(--wine)}
h1,h2,h3{font-family:"League Spartan",Arial,sans-serif;font-weight:800;line-height:.96;letter-spacing:-.035em;margin:0}
h1{font-size:clamp(4rem,9vw,8.3rem);font-weight:800;max-width:950px}
h2{font-size:clamp(2.7rem,5.4vw,5.3rem);font-weight:800}
h3{font-size:clamp(1.55rem,2.4vw,2.2rem);font-weight:800;line-height:1.05}
p{margin:0}
.lede{font-size:clamp(1.12rem,2vw,1.45rem);font-weight:400;line-height:1.55;max-width:710px}
.lede strong,.hero-copy strong{font-weight:600}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:54px;padding:14px 22px;border:1px solid var(--wine);background:var(--wine);color:var(--paper);font-weight:600;transition:.2s ease;cursor:pointer}
.btn::after{content:"↗";font-size:1.15rem}
.btn:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}
.btn.light{background:var(--paper);color:var(--wine);border-color:var(--paper)}
.btn.light:hover{background:var(--butter);border-color:var(--butter)}
.text-link{font-weight:600;color:var(--wine);border-bottom:1px solid currentColor;padding-bottom:3px}
header{height:78px;position:sticky;top:0;z-index:50;background:rgba(248,246,241,.92);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav{height:100%;display:flex;align-items:center;justify-content:space-between;gap:28px}
.logo{display:inline-flex;align-items:center;flex:none}
.logo img{display:block;width:134px;height:auto}
.nav-links{display:flex;align-items:center;gap:27px;font-size:.82rem;font-weight:600}
.nav-links a:not(.btn):hover{color:var(--wine)}
.nav-links .btn{min-height:44px;padding:9px 16px}
.menu-toggle{display:none;border:0;background:none;width:44px;height:44px;font-weight:600;cursor:pointer}
.hero{min-height:calc(100vh - 78px);display:grid;align-items:center;position:relative;padding:72px 0 92px;border-bottom:1px solid var(--line)}
.hero::before{content:"";position:absolute;right:-9vw;top:8%;width:43vw;height:43vw;border:1px solid rgba(101,16,27,.14);border-radius:50%}
.hero-grid{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(280px,370px);gap:64px;align-items:center}
.hero h1 span{display:block;color:var(--wine)}
.hero-copy{margin-top:32px;display:grid;grid-template-columns:minmax(0,700px);gap:28px;align-items:end;justify-items:start}
.hero-lede{display:block;font-size:clamp(1.25rem,2vw,1.7rem);line-height:1.35;margin-bottom:12px}
.hero-lede strong{font-weight:600}
.hero-lede strong{display:block}
.hero-portrait{margin:0;position:relative;align-self:stretch;min-height:520px}
.hero-portrait::after{content:"";position:absolute;left:-18px;right:22%;bottom:-18px;height:7px;background:var(--pink)}
.hero-portrait img{display:block;width:100%;height:100%;min-height:520px;object-fit:cover;object-position:center;border-radius:180px 180px 0 0}
section{padding:120px 0}
.problem{background:radial-gradient(ellipse 65% 75% at 92% 15%,rgba(231,160,183,.13),transparent 70%),linear-gradient(122deg,var(--wine) 0%,var(--wine) 20%,var(--ink) 100%);color:var(--paper);position:relative;overflow:hidden}
.problem::before{content:"";position:absolute;inset:0;background:linear-gradient(155deg,transparent 36%,rgba(248,246,241,.04) 66%,transparent 88%);pointer-events:none}
.problem>.wrap{position:relative}
.problem .eyebrow{color:var(--pink)}
.problem-head{display:grid;grid-template-columns:1fr .72fr;gap:90px;align-items:end;margin-bottom:70px}
.problem-head p{max-width:500px;color:rgba(248,246,241,.72)}
.problem-head h2{font-size:clamp(2.4rem,4.3vw,4.2rem)}
.problem-head h2 span{display:block}
.messages{display:grid;grid-template-columns:repeat(12,1fr);gap:18px;align-items:start}
.message{background:var(--paper);color:var(--ink);padding:22px 24px;border-radius:18px 18px 18px 5px;box-shadow:0 18px 60px rgba(40,40,40,.18)}
.message:nth-child(1){grid-column:1/span 5;transform:rotate(-1deg)}
.message:nth-child(2){grid-column:7/span 6;margin-top:40px;transform:rotate(.7deg)}
.message:nth-child(3){grid-column:2/span 6;margin-top:6px;transform:rotate(.4deg)}
.message:nth-child(4){grid-column:8/span 5;margin-top:36px;transform:rotate(-.8deg)}
.message p{font-size:.95rem;line-height:1.45}
.problem-close{margin-top:74px;padding-top:32px;border-top:1px solid rgba(248,246,241,.22);display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:end}
.problem-close h3{font-size:clamp(2rem,4.3vw,4.2rem);color:var(--pink)}
.problem-close p{max-width:550px}
.journey{position:relative}
.journey-head{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px;align-items:end;margin-bottom:75px}
.journey-head .lede{justify-self:end}
.journey-brand-line{margin:10px 0 58px}
.journey-brand-line svg{display:block;width:100%;height:auto;overflow:visible}
.journey-brand-labels{display:flex;justify-content:space-between;margin-top:10px;font-size:.74rem;font-weight:600;letter-spacing:.11em;text-transform:uppercase}
.journey-brand-labels span:nth-child(2){color:var(--wine)}
.journey-steps{display:grid;grid-template-columns:1fr 1fr;gap:28px 8vw}
.journey-column{display:grid;gap:28px;align-content:start}
.step{display:grid;grid-template-columns:46px 1fr;gap:16px;align-items:start}
.step-dot{width:38px;height:38px;border-radius:50%;background:var(--pink);display:grid;place-items:center;font-family:"League Spartan";font-size:1rem;font-weight:800;color:var(--wine)}
.step h3{font-size:1.55rem;margin-bottom:6px}
.step p{font-size:.92rem;line-height:1.55;color:rgba(40,40,40,.82);max-width:470px}
.method-note{margin-top:55px;background:var(--butter);padding:28px 34px;display:flex;justify-content:space-between;gap:40px;align-items:center}
.method-note strong{font-family:"League Spartan";font-size:1.55rem;font-weight:800;line-height:1}
.method-note strong span{display:block}
.method-note p{max-width:690px;font-size:.92rem}.method-note p span{display:block}.method-lead{white-space:nowrap}
.models{padding-bottom:100px;background:linear-gradient(165deg,var(--paper) 0%,var(--paper) 62%,rgba(231,160,183,.12) 100%)}
.models-head{max-width:960px;margin-bottom:46px}
.models-head h2{margin-bottom:20px}
.models-intro span{display:block}
.model-stack{display:grid;grid-template-columns:1fr;gap:16px}
details.model{min-width:0;background:var(--paper);border:1px solid rgba(101,16,27,.35)}
details.model[open]{border-color:var(--wine);grid-column:1/-1}
details.model.por{background:linear-gradient(145deg,var(--wine),var(--ink));border-color:var(--wine);color:var(--paper)}
details.model.campaign-model{grid-column:1/-1}
.model>summary{list-style:none;cursor:pointer;padding:34px;min-height:100%;display:flex;flex-direction:column;align-items:stretch}
.model>summary::-webkit-details-marker{display:none}
details.model[open]>summary{min-height:0}
.model-top{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:30px}
.model-kicker{font-size:.78rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--wine)}
.model-plus{width:42px;height:42px;border:1px solid currentColor;border-radius:50%;display:grid;place-items:center;font-size:1.7rem;line-height:1;color:var(--wine);transition:transform .25s;flex:none}
details[open] .model-plus{transform:rotate(45deg)}
.model-title{font-family:"League Spartan";font-size:clamp(2rem,3.2vw,3rem);font-weight:800;line-height:1;letter-spacing:-.03em;margin-bottom:17px}
.model-for{font-size:.98rem;line-height:1.55;margin-bottom:25px}
.model-list{list-style:none;padding:22px 0 0;margin:0;border-top:1px solid var(--line);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:13px 24px}
.model-list>span{position:relative;padding-left:23px;font-size:.9rem;line-height:1.5}
.model-list>span::before{content:"";position:absolute;left:0;top:.57em;width:9px;height:9px;background:var(--pink);border-radius:50%}
.model-list>.model-list-label{grid-column:1/-1;padding-left:0;font-weight:600;color:var(--wine);margin-bottom:2px}
.model-list>.model-list-label::before{display:none}
.model-action{display:flex;align-items:center;gap:10px;margin-top:auto;padding-top:27px;font-size:.9rem;font-weight:600;color:var(--wine)}
.model-action::after{content:"↗";font-size:1.15rem}
.model-action .hide-label{display:none}
details[open] .model-action .show-label{display:none}
details[open] .model-action .hide-label{display:inline}
.model.por .model-kicker,.model.por .model-plus,.model.por .model-action{color:var(--pink)}
.model.por .model-list{border-color:rgba(248,246,241,.28)}
.model.por .model-list>span::before{background:var(--butter)}
.model.por .model-list>.model-list-label{color:var(--paper)}
.model.campaign-model>summary{display:grid;grid-template-columns:1fr 1fr;gap:10px 50px;min-height:0}
.campaign-model .model-top{grid-column:1/-1;margin:0 0 7px}
.campaign-model .model-title{margin-bottom:0}
.campaign-model .model-for{margin:0;align-self:start;justify-self:start;padding:15px 20px;background:rgba(231,160,183,.16);border:1px solid rgba(101,16,27,.24);border-radius:15px}
.campaign-model .model-list{grid-column:1/-1;display:flex;gap:26px;border-top:0;padding-top:14px}
.campaign-model .model-action{grid-column:1/-1;padding-top:14px}
.model-panel{padding:30px 34px 38px;border-top:1px solid var(--line);background:var(--paper);color:var(--ink)}
.model-panel-head{font-size:.9rem;line-height:1.55;margin-bottom:24px}
.model-panel-head strong{font-weight:600;color:var(--wine)}
.model-panel-head span{display:block}
.common-inclusions{margin-bottom:24px;padding:18px 22px;background:rgba(231,160,183,.14);border-left:4px solid var(--wine);font-size:.9rem;line-height:1.6}
.common-inclusions strong{color:var(--wine);font-weight:600}
.common-inclusions span{display:block;margin-top:8px}
.plans{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.por .plans{grid-template-columns:repeat(2,minmax(0,1fr))}
.plan{min-width:0;display:flex;flex-direction:column;gap:14px;padding:25px 22px 27px;background:var(--paper);border:1px solid rgba(101,16,27,.22);border-top:5px solid var(--wine);border-radius:12px;box-shadow:0 9px 28px rgba(40,40,40,.055)}
.plan:nth-child(even){background:rgba(231,160,183,.13);border-top-color:var(--pink)}
.plan h4{font-family:"League Spartan";font-size:1.6rem;font-weight:800;line-height:1.05;margin:0;color:var(--wine)}
.plan .plan-promise{font-size:1rem;line-height:1.55}
.plan .plan-fit{margin-top:auto;padding-top:15px;border-top:1px solid var(--line);font-size:.88rem;line-height:1.58}
.plan .plan-fit b{font-weight:600;color:var(--wine)}
.plan-period{align-self:flex-start;padding:5px 10px;border:1px solid currentColor;border-radius:99px;color:var(--wine);font-size:.72rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase}
.com .plan-recurring{background:var(--wine);border-color:var(--wine);color:var(--paper)}
.com .plan-recurring h4,.com .plan-recurring .plan-fit b,.com .plan-recurring .plan-period{color:var(--paper)}
.com .plan-recurring .plan-period{border-color:rgba(255,255,255,.7)}
.com .plan-recurring .plan-fit{border-color:rgba(255,255,255,.35)}
.plan-note{font-size:.82rem;color:rgba(40,40,40,.82);margin-top:20px;line-height:1.5}
.campaign-modes{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.campaign-modes div{border-left:3px solid var(--pink);padding:0 0 0 18px}
.campaign-modes b{display:block;margin-bottom:7px;font-family:"League Spartan";font-size:1.32rem;font-weight:800;color:var(--wine)}
.campaign-modes p{font-size:.9rem;line-height:1.55}
.fit{padding-top:90px}
.fit-head{max-width:920px;margin-bottom:65px}
.fit-grid{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.fit-card{padding:46px 8vw 46px 0}
.fit-card+.fit-card{padding-left:8vw;padding-right:0;border-left:1px solid var(--ink)}
.fit-card .num{font-size:.8rem;font-weight:600;color:var(--wine);margin-bottom:40px}
.fit-card h3{font-size:2.15rem;margin-bottom:20px}
.fit-card ul{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.fit-card li{position:relative;padding-left:23px;font-size:.92rem;line-height:1.55;color:rgba(40,40,40,.82)}
.fit-card li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;background:var(--pink)}
.authority{background:var(--wine);color:var(--paper);padding:0}
.authority-grid{display:grid;grid-template-columns:.86fr 1.14fr;min-height:700px}
.founder-visual{background:var(--pink);overflow:hidden;min-height:700px}
.founder-visual img{width:100%;height:100%;display:block;object-fit:cover;object-position:center}
.authority-copy{padding:90px 7vw;display:flex;flex-direction:column;justify-content:center}
.authority-copy .eyebrow{color:var(--butter)}
.authority-copy h2{max-width:720px;margin-bottom:32px}
.authority-copy>p{max-width:670px;color:rgba(248,246,241,.8)}
.founder-quote .quote-first{white-space:nowrap}.founder-quote{margin:34px 0 0;padding:22px 0;border-block:1px solid rgba(248,246,241,.24);font-family:"League Spartan";font-size:clamp(1.55rem,2.4vw,2.2rem);font-weight:800;line-height:1.05;color:var(--pink)}
.founder-sign{margin-top:30px;padding-top:24px;border-top:1px solid rgba(248,246,241,.28);display:flex;justify-content:space-between;gap:20px;font-size:.86rem}
.founder-sign b{display:block;color:var(--butter)}
.client-proof{background:var(--paper);color:var(--ink);padding:92px 0}
.proof-head{display:grid;grid-template-columns:1fr .7fr;gap:70px;align-items:end;margin-bottom:48px}
.proof-head p{max-width:470px;color:rgba(40,40,40,.82)}
.testimonials{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:start}
.quote{margin:0;padding:24px;background:var(--paper);border:1px solid var(--line);border-radius:18px 18px 18px 5px;box-shadow:0 14px 35px rgba(40,40,40,.08);font-size:.88rem;line-height:1.62;color:rgba(40,40,40,.88)}
.quote:nth-child(2){margin-top:28px}.quote:nth-child(3){margin-top:56px}
.quote b{display:block;color:var(--wine);font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:12px}
.quote cite{display:block;margin-top:18px;font-style:normal;font-size:.8rem;font-weight:700;color:var(--wine)}
.diagnosis{background:var(--butter)}
.diagnosis-head{display:grid;grid-template-columns:1fr .72fr;gap:80px;align-items:end;margin-bottom:48px}
.diagnosis-head p{max-width:530px}
.diagnosis-steps{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid rgba(40,40,40,.35);margin-bottom:44px}
.diagnosis-step{padding:28px 32px}
.diagnosis-step+.diagnosis-step{border-left:1px solid rgba(40,40,40,.35)}
.diagnosis-step span{display:block;font-family:"League Spartan";font-size:1.35rem;font-weight:800;color:var(--wine);margin-bottom:10px}
.diagnosis-step b{display:block;margin-bottom:7px;font-family:"League Spartan";font-size:1.18rem;font-weight:800;line-height:1.15}
.diagnosis-step p{font-size:.83rem;line-height:1.5;color:rgba(40,40,40,.82)}
.diagnosis-action{border-top:1px solid rgba(40,40,40,.35);padding-top:34px;display:flex;align-items:center;justify-content:space-between;gap:30px}
.diagnosis-action p{font-size:.94rem;font-weight:600}
footer{background:var(--ink);color:var(--paper);padding:60px 0}
.footer-grid{display:grid;grid-template-columns:minmax(0,1fr) 330px;gap:40px;align-items:end}
.footer-logo{display:inline-block}
.footer-logo img{display:block;width:190px;height:auto}
.footer-tag{margin-top:18px;color:rgba(248,246,241,.7)}
.footer-tag span{display:block}
.footer-links{display:flex;flex-wrap:wrap;justify-content:flex-end;gap:22px;font-size:.78rem}
.footer-links .text-link{color:var(--pink)}
.footer-social{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:44px;padding-top:24px;border-top:1px solid rgba(248,246,241,.18)}
.footer-social h3{font-size:1.12rem;color:var(--pink);margin-bottom:12px}
.footer-social-links{display:flex;flex-wrap:wrap;gap:12px 22px;font-size:.85rem}
.footer-social-links a{color:var(--paper);text-decoration:underline;text-decoration-color:var(--pink);text-underline-offset:5px}
.footer-social-links a:hover{color:var(--pink)}
.footer-bottom{margin-top:48px;padding-top:22px;border-top:1px solid rgba(248,246,241,.18);font-size:.72rem;color:rgba(248,246,241,.55)}
@media (min-width:1100px){.diagnosis-action p{white-space:nowrap}}
@media (max-width:1000px){.footer-grid{grid-template-columns:1fr}.footer-links{justify-content:flex-start}}
@media (max-width:900px){
  .nav-links{display:none;position:fixed;inset:78px 0 auto;background:var(--paper);padding:30px 24px 40px;border-bottom:1px solid var(--ink);flex-direction:column;align-items:flex-start;font-size:1rem}
  .nav-links.open{display:flex}.menu-toggle{display:block}
  .hero{min-height:auto}.hero-grid{grid-template-columns:1fr}.hero-copy{grid-template-columns:1fr;gap:28px}.hero-portrait{min-height:540px;max-width:500px}.hero-portrait img{min-height:540px}
  .problem-head,.problem-close,.journey-head,.diagnosis-head,.proof-head{grid-template-columns:1fr;gap:28px}
  .message:nth-child(n){grid-column:span 6;margin-top:0}
  .method-note{align-items:flex-start;flex-direction:column}
  .plans,.por .plans{grid-template-columns:repeat(2,minmax(0,1fr))}
  details.model.campaign-model{grid-column:auto}
  .model.campaign-model>summary{display:flex}
  .campaign-model .model-list{display:grid}
  .authority-grid{grid-template-columns:1fr}.founder-visual{min-height:620px}.testimonials{grid-template-columns:1fr 1fr}.quote:nth-child(n){margin-top:0}
}
@media (max-width:620px){
  .wrap{width:min(100% - 30px,var(--max))}section{padding:82px 0}h1{font-size:clamp(3.5rem,18vw,5.2rem)}h2{font-size:clamp(2.65rem,13vw,4rem)}
  .hero{padding:62px 0 72px}.hero::before{width:95vw;height:95vw;right:-55vw;top:6%}
  .hero-portrait,.hero-portrait img{min-height:430px}
  .messages{gap:13px}.message:nth-child(n){grid-column:1/-1;transform:none}.message:nth-child(even){margin-left:25px}.message:nth-child(odd){margin-right:25px}
  .problem-close{margin-top:54px}.journey-head{margin-bottom:45px}.journey-brand-line{margin-bottom:42px}.journey-steps{grid-template-columns:1fr;gap:28px}.method-note{padding:25px}.method-lead{font-size:clamp(.68rem,2.45vw,.92rem)}.founder-quote{font-size:clamp(1.15rem,5.2vw,1.55rem)}
  .model>summary{padding:26px 22px}.model-title{font-size:2.15rem}.model-top{margin-bottom:22px}.model-for{margin-bottom:22px}.model-list{grid-template-columns:1fr}.model-panel{padding:25px 22px 28px}.plans,.por .plans{grid-template-columns:1fr;gap:14px}.plan{gap:9px;padding:22px}.campaign-modes{grid-template-columns:1fr}
  .fit-grid{grid-template-columns:1fr}.fit-card,.fit-card+.fit-card{padding:36px 0;border-left:0}.fit-card+.fit-card{border-top:1px solid var(--ink)}.fit-card .num{margin-bottom:22px}
  .hero-portrait,.hero-portrait img{min-height:500px}.hero-portrait img{border-radius:130px 130px 0 0}.founder-visual{min-height:520px}.authority-copy{padding:72px 24px}.client-proof{padding:72px 0}.testimonials{grid-template-columns:1fr}
  .diagnosis-steps{grid-template-columns:1fr}.diagnosis-step+.diagnosis-step{border-left:0;border-top:1px solid rgba(40,40,40,.35)}.diagnosis-action{align-items:flex-start;flex-direction:column}.footer-grid,.footer-social{grid-template-columns:1fr}.footer-links{justify-content:flex-start}
}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;transition:none!important;animation:none!important}}